Marketplace

Search

Marketing - Advertising

RSS
Cover of Scrubs magazine

New magazine focuses on nurses

A new lifestyle magazine aimed at nurses will soon hit stores. Ashley Milne-Tyte reports on a push to bring a little glamor into hardworking nurses' lives. (11/13/2009)

AdMob logo

Google raises stakes in mobile ad game

Google is buying a company called AdMob, which specializes in placing ads on mobile devices. Smart phones and the like are expected to be the new frontier for marketers. With Google in the game, the stakes just got higher. Joel Rose reports. (11/10/2009)

Jockey Joe Talamo

Tracks hope jockeys can whip up fans

Horse racing tracks around the nation have been fighting declining attendance for years. Now they're betting on the little guys to help them launch a comeback. Andrea Gardner reports. (11/06/2009)

Newspapers displayed on stand in San Francisco

Tribune experiments with dropping AP

The Tribune Company is stepping away from using Associated Press content in its newspapers, including the Chicago Tribune and Los Angeles Times. As Stacey Vanek-Smith reports, it's part of journalism's changing economic model. (11/03/2009)

A pedestrian at a newspaper vending rack

Report: Cuts speed newspapers' decline

Newspaper circulation dropped 10% nationwide compared to last year, a new report says. And the pace of decline is accelerating, thanks in part to a vicious cycle of cuts. Jeremy Hobson reports. (10/26/2009)

Author Stewart Brand

A pragmatic response to climate change

Author Stewart Brand's "Whole Earth Catalog" offered readers a vision of returning to the land in order to live sustainably. Kai Ryssdal talks to Brand about his latest book, which tackles climate change using a somewhat different tone. (10/26/2009)

Marketplace Editor Paddy Hirsch

Is free KFC chicken worth a long wait?

After attempting a free grilled chicken dinner giveaway in May, Kentucky Fried Chicken is trying it again, hoping for better results. Kai Ryssdal talks to Marketplace Senior Editor Paddy Hirsch, who attended the first chicken run. (10/22/2009)

Gwen Thompson, the homeless American Girl

Homeless American Girl causes a stir

A new homeless American Girl doll has been causing controversy with homeless advocates and others. Sally Herships explores what's causing the media uproar. (10/22/2009)

An emotional gorilla in a Cadbury ad

Cadbury's 'cool' factor good for sales

Cadbury has partly been turning down Kraft's huge bids on the idea that it's too cool for such a big conglomerate. Christopher Werth explores Cadbury's lighter side through an engaging chain of TV ads that have been wildly popular -- and profitable. (10/21/2009)

Sign outside Google headquarters

What Google's earnings can tell us

Analysts are expecting good news when Google announces its quarterly earnings. Advertising spending overall is in the dumps, but the market for online search ads is improving. Joel Rose reports. (10/15/2009)

1 2 3 4 5 6 7 8 9 10 Next >
American Public Media © |   Terms and Conditions   |   Privacy Policy